Everyone is talking about bots. Many companies are building their own, but too often, go about it in the wrong way, focusing on the WOW effect rather than addressing the real challenges chatbots can solve.
Most people are tired of apps. 71% of users delete an app within 90 days. Thus, brands are now trying to target their customers on channels they're already using: messaging apps.
At the outset, it seems like building a bot is easy. There are many cheap or even free platforms out there to help companies build bots. However, these platforms are of no help when it comes to bot improvement and ongoing maintenance.
We've witnessed many examples of "pop up" bots, developed for marketing and communication purposes. For example:
These bots were all nice to have but didn't address any real business challenge. Asos and Sephora have gone on to develop more powerful bots. You can now make appointments at Sephora via their Messenger bot and find clothing items at Asos similar to photos sent to its Messenger bot. After a first subpar experience, these companies learned how to create a bot that can tackle real customer pain points.
The best thing about shopping bots is that they can define and pre-qualify future leads in terms of sales and management. Gone are the days of trying to figure the website on your own. Now you get your own 24/7 salesperson, ready to help you whenever needed. Similarly, gone are the days of waiting for a day to get a call back from a lead form, simply click and live chat with a human agent on the other side. Improving customer experience is now easier than ever thanks to AI.
If you want your bot to be an asset to your day to day business and drive real ROI, you must ask yourself five questions:
Customer service chatbot can manage a wide range of use cases, are scalable, and are one of the best ways to reach new and existing customers.
AI-Powered Chatbots are able to:
Bots are fundamental for any business that wants to optimize its customer care costs and increase its revenues through new channels.
Thanks to AI’s exponential expansion, many chatbot platforms have emerged and it’s now possible to build a chatbot without any technical skills. You can either choose to build your chatbot from a template or build a personalized AI bot with the help of a professional team to get automate communication and deliver quick responses to customers’ questions. No matter what you choose, AI chatbots will always be the best way to improve your team’s efficiency and customer satisfaction.
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eCommerce companies now compete as much on customer experience as on price. Learn how eCommerce chatbots can help.
Chatbot software can also help mid-size business improve their customer experience and satisfaction by automating customer service.