There is a newish commercial presented by Truth.com, at least I think that's their name. I know the name has the word 'truth' in it anyway. It has this guy dressed up like a country singer & he has a tracheotomy & uses one of those voice amplifier things. It sounds all mechanical & tinny. He's singing "Oh you don't always die from tobacco" & it talks about losing a lung & removing your tounge. I quit smoking a little over 2 months ago & the last week or two I have been seriously tempted to have 'just one'. That commercial got my attention & deters me from lighting up. It was just something that jarred my ass.