The IAAF is keen to gather as much information as possible about the current state of the sport around the world in order to assist it in the planning and development of the sport.
As part of a three-year contract through to 2009, SI, the IAAF's first research partner, will review the global state of track and field, with particular focus on the sport's commercial potential, as part of the IAAF's new strategy under its Marketing Director, Luis Carulla.
Sponsorship Intelligence metamorphosised from Sponsorship Research International (SRi) after the ZenithOptimedia Group acquired SRi from sports marketing agents, ISL in 2001 and re-branded the company.
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