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The Fourth Generation of Internet Marketing (3) IM Marketing
( 2007/01/07 - By Digitalwall.com - Way to China Internet/Telecom )
I see the light of hope: this could be used to have people subscribe to newsletter.
[+] Another way to replace email marketing
When email becomes a very unreliable communication tool, is there any effective way to distribute information besides RSS? Look into your daily life, are there any other common communication tools?
You may immediately think of Instant Messenger (IM). Yes, in this prospering Internet age, everyone has at least one IM open on his desktop. In some sense, the use of IM even has replaced email.
Just think, if you can inform your clients via MSN Messenger or Yahoo! Messenger as soon as your website has new products or new services to be released. It could be much more efficient than email or RSS.
For emails and RSS, they have to wait for people to receive them. However, if you send information through IM, a message box will pop up directly on the user's desktop. Normally, people will take a glance at the IM message that pops up while leaving email unread for a while.
In August 2006, when I was thinking hard about the alternative solution to the newsletter marketing, MSN Messenger came up to his mind very soon. Almost every white collar was using it, and the user group was pretty much the same with that of Digital Wall. I then started to look for a feasible plan.
[+] The possibility to use MSN Bot
The most awkward way is to register an MSN Messenger account and ask the newsletter subscriber to add this account into his MSN Messenger contact list. Each time the website is updated, messages with the URL of new articles will be sent to those readers.
But that will bring about several problems: 1) Obviously, the messenger contact list is going to be extremely long. I have over 140,000 readers. But what is the maximum number of contacts Microsoft allows? It is not possible there is no such a limit, isn't it? 2) It's never going to happen to send IM messages to readers manually! How much time will that costs! 3) If I send out thousands of notification messages to subscribers within a certain period of time, how could it be possible that Microsoft's servers would not block me as a spam message publisher?
Many people may know that such kind of IM has robots, so does MSN Messenger, which is called 'MSN Bot'. MSN Bot is actually a program-controlled account. You may chat with it after you add such account into your own MSN Messenger contact list.
Some MSN Bots have rich functions. For example, if you ask it an English word, it will give the translation in other language. And some other MSN Bots can do map searching, etc.
Microsoft also encourages the development of Bot. If you are interested, you can take a look at this interesting MSN Bot developing contest:
https://www.robotinvaders.com/main/Default.aspx
I see the light of hope: this could be used to have people subscribe to newsletter.
[+] Limitations by using MSN Bot
Website operators can release MSN Messenger accounts which are actually MSN Bot programs. Subscribers then add that kind of account to their MSN Messengers. Message publishing is accomplished by sending messages to everyone's IM by the program.
However, that solution is not perfect. Microsoft still blocks large amount of message publishing. Sending messages separately in separate hours may be a way to get around. However, problems still exist when the number of readers is huge, because it might be a week later when the last reader receives the message.
It then comes to my mind that, would logon notification work instead of IM message publishing? As we all know that MSN Messenger will give out notification when contacts log on. Therefore, as long as operators set up logon and logoff time schedules for the MSN Bot, subscribers will be notified automatically.
The effect is much worse than sending messages directly. Since Microsoft still has maximum limit on the number of contacts, this method is not suitable for the case of large number of subscribers. If those limitations could not be solved, this method will be restricted.
It is still possible to get around the limitations posted on the amount of MSN message publishing and the number of contacts. In fact, Microsoft has special authorized enterprises across the globe. As long as operators pay them for sending large number of messages, those limitations could be overcome. However, small websites need cheaper solutions.
[+] The twilight for IM marketing
Either developing MSN Bot or paying for sending messages is beyond the capability of ordinary website operators. At least the cost is much higher than the relatively low-cost email marketing. However, the situation is changed with the advent of Microsoft Windows Live Alerts.
This service is for the content subscription service through Windows Live Messenger (the former MSN Messenger). For example, the user will be informed by the Messenger when MSNBC news is updated.
Windows Live Alerts：http://alerts.live.com
Subscribers can set up time slots to keep from beiing disturbed by messages during work. They can also set messages to be forwarded automatically to their email boxes when they're offline. Finally, the role of IM has been shifted from a communication tool to a content publishing tool.
If you are a content provider, you can apply to become a Microsoft content publisher in order to be assigned a unique subscription URL. By simply clicking the URL, users will get into the subscription process and receive messages from you.
The instructions for how to become a content publisher can be found at: http://signup.alerts.live.com
This service is still on test. Therefore, all applications are sent to the U.S. headquarters. Processing one application needs a little time. It's not known yet whether there is any limit for the number of subscribers allowed for individual content providers.
[+] The Fourth Generation of Internet marketing: Rights in the users' hands
We can imagine that content subscription through IM will increase rapidly. We are more excited to see that Internet companies have opened such platform for website or Blog operators. IM will become the channel for the new generation of content aggregation and publishing.
If you run an eCommerce site, as long as people are willing to subscribe to your Windows Live Alerts, why not sending out discount information through this channel? Of course, it will become more competitive because every website runner can send messages to Internet users through it.
Internet marketing has evolved to its fourth generation with RSS and IM subscription as the major tools. We should keep in mind that from the first to the fourth generation, the power of choice has been gradually transferred to Internet users' hands, and that is an everlasting marketing law in the Internet age.
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Prev : The Fourth Generation of Internet Marketing (2) RSS Tracking
Next : The Mist of 3G in China (1) 3G Makes No Profit
- Today in History
Web 2.0 Finale (3) Finally blended in Web 1.0 - 2008/01/06
The Fourth Generation of Internet Marketing (3) IM Marketing - 2007/01/07
The Fourth Generation of Internet Marketing (2) RSS Tracking
( 2006/12/24 - By Digitalwall.com - Way to China Internet/Telecom )
"The personalized RSS Feed subscription URL" is the ultimate solution to the issue of user tracking.
[+] The preciseness challenge for RSS subscription marketing
As a matter of fact, RSS subscription marketing is not able to track users' activities because of its open feature. Currently, most of website operators provide open RSS Feed URLs that could be obtained and added to the reader software by everyone.
The idea of one-to-one marketing, the most advocated personalized marketing in the Internet age, thus collapses because website operators are not able to identify subscribers, not mention to track and analyze their post-subscription behavior. That is the preciseness challenge for RSS subscription marketing.
Before we find solutions to that problem, let's look back at how previous Internet marketing tracks subscribers. First of all, newsletter subscribers have to leave their email addresses or register to become members. Therefore we have the basis to identify users: user name or email address.
When a website operator sends out newsletters or marketing emails, the typical way is to insert a transparent image in the email in order to track whether the user has opened this email. When the image is displayed on the user's screen, the server on the operator's end will create an access record.
The image is imperceptible since it's transparent. Actually, the user's email address or user name has already been sent back to the server at the moment when the image is displayed. Therefore, the website operator knows which user has opened this email.
After identifying who has opened this email and comparing with the user's registration information, it is not a problem at all for the website operator to obtain information such as the gender ratio of the user group, its age distribution, even previous website shopping records of the user, etc.
[+] The tracking method of traditional email marketing
In addition, the email sent out may have many links in it, which in fact may carry the reader's personal identification information such as the user's name or email address. When the reader clicks on these links, the operator will know which member has clicked on which link.
Therefore, it is completely possible to analyze which members open the marketing emails after they receive them, which links they click on and what they do on the website. The similar system can even track how many times the reader forwards the email to others.
For a user of the Internet, the above sounds horrible, doesn't it? Such things are taking place in your daily life but you are just not aware of them. However, current anti-spam mail systems are becoming smarter. They start to help you filter those images that contain tracking technologies.
At the beginning, the anti-spam mail technology is used to get rid of spam mails. But nowadays, even the most honest website operators are severely impacted. Sometimes, even the registration confirmation email or inquiry email for recovering the user's forgotten password could not be delivered, not mention those marketing emails.
RSS is an emerging way to keep in touch with users. But its anonymity bothers operators a lot. However, operators are still able to track users' reading behavior as long as they make some changes to the RSS subscription method.
The key point, which I believe, is called "personalized RSS Feed URL".
[+] Introducing "personalized RSS Feed"
You can find the typical open RSS Feed on many websites, such as:
Digital Wall (English version): http://english.digitalwall.com/rss20/rss_eng.xml
Obviously, this kind of RSS subscription website doesn't have personal identification information. When 30,000 users subscribe to the above websites through their RSS reader software, the operator cannot tell who they are.
If the URL of RSS Feed is changed to:
http://english.digitalwall.com/rss20/rss_eng.may@yahoo.com.xml
Do you notice that I added a personal identification information - email address in the RSS Feed URL? In other words, "personalized RSS Feed URL" is the ultimate solution to the issue of user tracking, that is, to issue each person a different RSS Feed.
Website operators should use the personalized RSS Feed URL instead of the open one. Those who want to become subscribers have to register as a member or leave email addresses in order to obtain the unique RSS Feed. It is up to the user to choose from email subscription or personalized RSS Feed.
Website operators might be afraid. Will that establish an obstacle to subscription? I have to point out that operators used to ask users to register membership or leave their email addresses to become subscribers. What is the difference from the personalized RSS Feed?
It's easier for the website operators who already have newsletter subscribers or members to transit from email subscription to RSS subscription. By creating a unique RSS subscription URL for each user, the operator can inform the user of this option every time when he logs in.
The subsequent analysis of users' reading behavior is similar to that of email marketing. As long as the user is identified, it is easy to perform any analysis. So far, a RSS advertising market is emerging: to insert advertisement in RSS Feed according to the user's identification information.
[+] The privacy issue
The above proposal might be rejected by fundamentalists who think that it violates the idea of RSS open message publishing. Years ago, when emails were used as spam mails for the first time, fundamentalists reacted drastically, but spam mails became part of our daily life at last.
In fact, most things prevail out of commercial demand. It has been at least seven years since website operators started to do user analysis through their email reading behavior, not mention that Amazon started very early to analyze users' shopping habits through their website surfing behavior long time ago.
Will that violate the right of users' privacy? It is the same to ask whether the email tracking technology violates the right of privacy. Now that the former has existed for such a long time, probably the latter will develop rapidly as long as there is strong commercial demand.
The difference is that basically the control is retained in readers' hand with RSS subscription. As long as readers find out that the content is not good or the advertisement is too much or even the update is too frequent, they can keep themselves from disturbance by simply unsubscribing from the reader software. This feature will constrain operators who use RSS marketing not to abuse it.
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Prev : The Fourth Generation of Internet Marketing (1) RSS Marketing
Next : The Fourth Generation of Internet Marketing (3) IM Marketing
- Today in History
Web 2.0 Finale (1) An Inherent Problem Unsolved - 2007/12/23
The Fourth Generation of Internet Marketing (2) RSS Tracking - 2006/12/24
Dream of "Digital Furniture" Store - 2003/12/28
The Fourth Generation of Internet Marketing (1) RSS Marketing
( 2006/12/17 - By Digitalwall.com - Way to China Internet/Telecom )
Is there still any reliable way to distribute information in the disordered world of Internet?
[+] Emails are not reliable
In a busy office, Chen is confirming with the client on the phone whether the price list has been received which is just sent by fax. Fax as an outdated technology is not so reliable. Loss of documents happens from time to time. Telephone follow-up is therefore necessary.
Meanwhile, Li, who sits next to Chen, is apologizing on the phone to the client, because he had thought the client had received the email he sent out, but obviously the client does not. The client is outraged. Li ensures that the email has already been sent out. Although feeling aggrieved, Li has to make apology.
Ms. Zheng, who sits behind, has just purchased a purse from the net. The browser shows the transaction is successfully completed, but she still has not received the confirmation email from the online shopping site. She calls the customer service, they send the email again, but she still fails to receive it.
Secretary Tao wants to subscribe to several newsletters to learn more industry knowledge. The website indicates that the registration won't be successful until she clicks the link in the confirmation email. But she does not receive it even after waiting for the entire afternoon. So, she wants to change the email address, but is not allowed to login to do so because she has not obtained the membership yet.
The company's IT manager has just sent out an email, stating that the anti-spam mail system he recently brought in performs extremely well, and saves a lot of money for the company to process spam mails. The others are going to an uproar at that, because bunches of their emails have been filtered by the system.
[+] Worries of website operators
Ironically, people who purchase anti-spam software to get rid of the increasing spam mails often find friends' emails in the spam mail box. The software is useless if the user reduces its sensitivity, because by doing so, he has to filter hundreds of spam mails by hand every day.
From the perspective of the website operator, the traditional website design is based on the principle of 'emails are going to be received'. However, now they have to reconsider the website design and additional service costs under the assumption that emails could not be received.
I used to see an shopping website teaching users how to set up the white list function in their Yahoo! email box to receive member newsletters and marketing messages from the website. The power and effect of marketing has been largely reduced by doing so, because few people will bother to set up that function.
Realizing that email as a way of Internet marketing is doomed to fade away, I have studied the ranking methodology of search engines since early 2005, and wrote three articles entitled "The Third Generation of Internet marketing: Search Engine Marketing" in April of the same year, and used the skills in those articles till now.
Improving the ranking on search engines will help websites to constantly attract visits. But that is only helpful to obtain new clients. For the old ones, email is still an important tool, but becoming increasingly ineffective. It is really worrying to see the reach rate of the newsletter keeps going down.
[+] Microsoft IE 7.0 paves the way for the prevalence of RSS
The first generation of Internet marketing is the purchase of the website banner advertisement starting from 1998. The second generation refers to the email marketing coming afterward, while the third generation is called search engine marketing. Then what else to do after all of the three approaches have been used up?
Or I should ask in this way: in such a disordered Internet, is there still any reliable way to distribute information? I used to count on the newly emerging dissemination method - RSS. My website - Digital Wall - started to provide RSS subscription in 2004. Currently, the pageview of RSS almost accounts for half of that of the website.
In spite of that, RSS is still a subscription method difficult to explain, and needs to install special reader software. It sounds difficult to expect ordinary readers or consumers to download and install certain software in order to subscribe to newsletter.
In addition, I think that the user interface of RSS is a big issue. In the instant when the visitor clicks the 'RSS' or 'XML' icon, the XML markup language pops up, and that is too overwhelming to make the subscription intuitive.
The good news is that Microsoft IE 7.0 has embedded RSS subscription function and provides more user-friendly interface and gets rid of the long strings of XML. With the gradual update of the browser version, users will no longer need to download and learn how to use additional readers.
[+] Those who can analyze RSS users will grasp business opportunities
Although the subscription procedure of RSS is not so intuitive, website operators at least do not need to write user instructions for different RSS readers, instead they can only provide the illustration for IE 7.0. Therefore, operators should be prepared with the advent of IE 7.0 as soon as possible.
It can be seen that, for website operators, RSS subscription will gradually replace email. While for users, RSS is a way to regain the right of use, because they can receive the latest messages without leaving any information on the website.
However, that brings a new problem for website operators. Before, receivers' activities could be traced by the hyperlinks embedded in the email, such as whether they kept shopping on the website, whether they were male or female, how old they were, etc.
Since RSS is based on open subscription, registered members do not need to leave any information. Therefore, operators are not able to know who the subscribers are, not mention to analyze their activities after receiving new messages. Operators are nearly uninformed, because they can only measure the result of the marketing on the basis of RSS pageview.
If any website operator could solve the issue of RSS subscriber behavior analysis regarding to Internet marketing and website operation, they will grasp huge business opportunities, because the email marketing has faded away. In a user-as-king era prompted by browsers, RSS will become the new mainstream.
- Read More
Prev : Great Future of Wireless Broadband (4) WiMax, 3G and 4G
Next : The Fourth Generation of Internet Marketing (2) RSS Tracking
- Today in History
The Fourth Generation of Internet Marketing (1) RSS Marketing - 2006/12/17
Internet and Books (2) the Supply for Content Exceeds the Demand - 2005/12/11
VoIP (4) Dual-network Handsets Will Die of Subsidies - 2004/12/19
VoIP (3) Phone Number Is Vital - 2004/12/12
New Era of Online Advertising (2) from Exposure to Deal
( 2006/07/23 - By Digitalwall.com - Way to China Internet/Telecom )
In the future, a number of advertising models, including the traditional online advertising, keyword advertising and commission-based advertising, will coexist on the Internet.
[+] Who on earth are viewing and clicking online ads?
Advertising, which, in a sense, is a joint game of the media and ad clients intending to fool consumers around, seems increasingly unable to adapt to the current time. With the rise of the interactive media led by the Internet, the say has been returned to consumers. As a result, raising the eyeballs of consumers is increasingly turning into a mission impossible.
Each time I give a lecture about online marketing, I always make a survey about the audience and ask those who have clicked any online ad within the past half year to raise their hand. There always have been very few hands raised in a large classroom. That explains why the ad click rate on portals' home page is lower than 0.1%.
Think about yourself: have you ever clicked any online ad within the past half year? Or, have you paid any serious attention to any online ad at any part of a web page, even though you never clicked it? Ask those around you the same questions.
If neither you, nor I, nor he, nor she is viewing ads, who on earth is? With my observation, I am able to provide a simple answer: "those who do view online ads are a strange group of people." Whenever I make such a conclusion, the audience would smile understandingly.
Yes, such people are born to view online ads. They have a gene inside their body to drive them to notice and click ads on web pages. Besides, advertising professionals view ads too, mostly out of job habits, instead of personal liking. Others just do not view ads, and there is no reason for that.
[+] Keyword advertising: the model that charges by results
The keyword advertising is the hope for online ads whose click rate is as low as 0.1%. This adverting model, which is Google's source of revenue, is one of the most important inventions in the history of the Internet. By linking ads with key words used by searching activities of Internet users, it raises the click rate to 5% and even higher.
The reason for the low click rate of traditional online ads is the irrelevance between the contents of ads and the web pages that the user is viewing. Channel-specific advertising (for example, ads for 3C commodities on a technology channel) might help to lock on the wanted users, but it is far less accurate than the keyword advertising.
The tide of the keyword advertising explains that the result is what ad clients really want. Brand building is very important, but whether it has to depend on, or even mainly on the Internet is another question. The building of a brand is not the accumulation of many ads displayed.
Companies which can directly satisfy that demand will win the favor of Internet users and ad clients. However, this does not mean that traditional online advertising models will disappear. They will manage to maintain a certain market share, but will not be able to stop the aggressive attacks of the keyword advertising.
According to Online Advertising Revenue Report 2005 released by the Interactive Advertising Bureau (IAB), the revenue achieved by the keyword advertising of search engines accounted for 40% of the industrial total, slight above the number of 39% in the previous year and indicating a stable trend.
[+] Turning to the channels: to pay in accordance with actual results
The most distinct feature of the keyword advertising is its click-based charging model. How much to pay for each click and where your ad will be put on the web page depends on the price you offer in an open bidding process. The higher your price is, the better the position will be.
This, however, is not exactly what ad clients want. They have never given up the idea of "pay in accordance with the number of deals resulting from the ad". Those who click the keyword ads and are led to the websites of an ad client might not do what the ad client wants them to do, such as buying products, registering as a member, and etc.
With the blood of innovation, Google is planning to cater for that call and start its trials. You might have already noticed that the banner or text ads of the FireFox browser or Google's Picasa (picture management software) are already available on many websites.
Ad clients are charged only when the software is downloaded and installed by users (who can use the service free of charge, as Google will pay the website owner). No charge for ad playing, or ad clicks-only for download and software installation.
That model can be further extended to allow charging only for products sold, or members registered or newsletter subscribed to. This is inevitably going to drive the focus of the online advertising to move from the media identity featured with exposure to the channel identity featured with real deals.
[+] Traditional online advertising is not going to be replaced completely.
This advertising model might not be suitable for some commodities, just like the keyword ads model is not suitable for every product. What can be predicted is the ad price for each deal will be higher than that for each exposure time or each click in traditional models.
As a matter of fact, there is a normal correlation between the click rate and the conversion rate (the number of clicks divided by the number of deals achieved). Both the ad client and the ad seller have something to gain. The key is whether the ad client is from an industry lucrative enough to pay the higher deal-based ad charges.
In the future, a number of advertising models, including the traditional online advertising, keyword advertising and deal-based advertising will coexist on the Internet. There's not such a thing as the best advertising model in the world, only the most suitable model for oneself. Anyhow, more options are not a bad thing for ad clients.
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Prev : New Era of Online Advertising (1) from Media to Channels
Next : New Era of Online Advertising (3) toward Decentralization
- Today in History
New Landscape in China's Telecom Market (7) The Pricing of 3G Value-added Services - 2008/07/27
New Landscape in China's Telecom Market (6) Insight into 3G Price War in Taiwan - 2008/07/20
From Idea to Business (2) How to Estimate Your Income and Cost? - 2007/07/22
New Era of Online Advertising (2) from Exposure to Deal - 2006/07/23
Ultimate Mobile Device (5) Universal User Experience - 2005/07/24
Media, Community, and Blog (3) Deconstruct Blog
( 2005/03/20 - By Digitalwall.com - Way to China Internet/Telecom )
We can treat Blog as a "personal publishing system."
[+] Blog is about keeping a diary online.
"Blog" can be translated to Chinese as "Wang Zhi" (literally "online journal") semantically, or "Bu Lo Ge" phonetically. In China it is also known as "Bo Ke". If we follow the semantic translation, we can know that Blog is actually about writing journals via the Internet. You can keep your diary on a website that offers Blog functions.
What to write about then? Well, you can write whatever you feel like, from petty things in daily life, thoughts about work, gourmet's reviews, to dating experience and a great many. If you feel it's a bit unorganized this way, Blog websites also provide categorization facilities to help you arrange your articles. Some of them allow you to upload photos or to choose your favorite layout.
We can treat Blog as a "personal publishing system". All major news websites have a publishing system at the backend to allow editors to publish their news articles to the webpages of the websites. Blog websites provide such function to ordinary users so that they can publish their articles on the websites too.
Once you register an account on the website providing Blog service and select the layout your desire, you can start writing your own diary. This kind of free Blog website will usually attract a lot of people to write journals on it. These many journals will then be grouped into different categories, giving a sense of tribal units, which makes "Bu Lo Ge", meaning tribes in Chinese literally, a vivid translation.
There are also paying Blog services offering sophisticated facilities, huge capacity and personalized URL's. You can have functions originally designed for large-scale news websites with affordable monthly subscription. Seeing this, I cannot but sigh with envy: I could have spared a lot of efforts should Blog have been available at the time when I was writing the program of my personal website Digitalwall.com.
In fact, Digitalwall is a kind of Blog. Although there is no such term as Blog when my websites first appeared, if you put aside the technical issue, you'll find that they are absolutely a Blog whether in terms of practice or substance.
[+] The Blog spirit echoes to the calling of the me generation
This is a time of the "me generation", and "We the Media" is very much the embodiment of the time. Yet there is a difference about Blog. With Blog, people are not only free to speak whatever their want, but their words and ideas can be "published" onto the Internet, which has become a sort of mass media, in a very inexpensive way.
In the past, without being reported by the media, there is no way that your words and thought can be known to the world. The mass media even have the right to "interpret your words" and to "garble your statement". Now you don't need to cope with these reporters and intermediaries any more. You can write whatever you want to the world.
Blog also stands for a belief about life, the essence of which "I think, I write, and I reflect upon myself". This is the purpose of keeping a diary, and there is nothing extraordinary in it. Regular writing on the Net naturally prompts one to review and introspect oneself.
The beauty of Blog is that it allows users to give responses and to create links. Readers can voice their thoughts about your articles; links can be set up to connect two different Blogs. If you refer to someone's article in yours, you can build up links between these two through standardized procedures.
Are there other forms of Blogs in addition to diaries? The answer is definitely positive. Blog is a "personal publishing system" for individuals. Some Blog websites are operated as if they are news media. They release news articles regularly through the efforts of "volunteer reporters".
Usually Blogs offer RSS subscription. Once you have RSS reader installed and the RSS feeds of your favorite Blogs configured, the reader will capture the most updated articles for you. It is very much like email newsletter subscription, except that you don't need to leave your personal information even email address.
[+] Blog meets the criterion of Quality Content
The difference between a Blog and a traditional online forum is that the latter is similar to a "public hall" where anyone can come and talk. On the other hand, a Blog is more like "a private room"; you are welcome to pay a visit, and maybe give some opinions on the decor.
Compared with the casual chatting, small talking or even spamming in online char rooms or forums, the content on Blogs is at least the efforts of Bloggers, no matter they are good in style or not. The subjects of Blogs are of a wide variety; so that readers can easily find some things that they have feeling for. As it is "a private room" of the Blogger, s/he will surely pay more attention to writing.
Maybe we can say that the development of the Internet during these years has led to the maturation of standardization of technology and the decrease in bandwidth and storage cost, which has enabled individuals to create their own Internet media. These small websites may not be as fancy as big Internet media run by deep pockets, yet they are complete in every sense.
For Blog service providers, the whole websites were made possible by joint efforts, the content is finally qualified as attractive in some way. Yet there are still obstacles lying ahead. There are still costs of bandwidth, machines and equipment. Are they to be covered by selling advertisements or by subscriptions? These problems remain to be solved.
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Prev : Media, Community, and Blog (2) The Dream of New Media
Next : Media, Community, and Blog (4) Production-Marketing Relations
- Today in History
Great Changes in Wireless Internet Industry (3) Nokia's Strategy - 2008/03/23
Predictions on China Internet Market (5) Search Engines - 2006/03/26
Media, Community, and Blog (4) Production-Marketing Relations - 2005/03/27
Media, Community, and Blog (3) Deconstruct Blog - 2005/03/20
Stop Internet Marketing (3) All Determination; No Distribution - 2004/03/21
3G Time Comes (3) SMS, Email and MMS - 2003/03/23
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