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The first thing that might come to your mind when your business needs a boost is the traditional reach-widening. You would normally resort to looking for people to market your products to. However, it won’t be an easy thing to do. And it’s not very effective, too. Most of the time, it won’t generate you that much of a profit. The most basic and most overlooked solution to this is the profitable backend marketing approach. This won’t take you much. Just a bit of convincing skills will do. All you really need is to be persuasive enough to make your customers buy another product from you.
This part here is going to be easier. Since your customers have already bought from you, this literally spells belief in your product. It goes to show that they trust your services enough to make business with you. Technically, you won’t have to start from scratch and try to win their trust because you already have earned it. This means they won’t be reluctant to buy whatever you recommend them to, unless they already have it.
Suggesting another product that supplements the front-end product they bought from you is one of the simplest and most effective ways of carrying out backend marketing. The secret here is to recommend a product with a better performance but with a higher price. Thus, you earn more from it.
One good technique marketers make is displaying suggestions of related products. People often check it out of curiosity and will end up buying more than they actually plan.
This technique sounds so simple but is very effective. It requires minimal effort yet gives your customers the impression that their needs are met efficiently. In return, it strengthens your business relationship with them. Offer them privileges to make them feel that they are making good bargain from you.
To put everything simply, all you have to do is sell a reliable product to your customers and then recommend a more expensive yet very useful product to supplement what they first bought. This is how as easy as pie backend marketing can be.
Mastering backend marketing as a craft will make you fight the gradual decline of your sales. Many people don’t know this but those who do have indeed maximized backend marketing to its full potential, thus, sowing its fruits abundantly.
Relatively speaking, backend marketing is very easy because once a customer invested his money on your offer, he is investing his trust on you as well. This makes convincing them for secondary purchase easier.
When you are already trusted by the customers, you can charge higher prices on the backend products without making them wonder why. All you really need to do is convince your customers that they need the backend product to aid the performance of the front-end product he purchased. You need to make sure, though, that your main product is of high quality.
Backend marketing increases your income in a few days’ time. Many marketers, however, do not realize what this technique brings. This might be because most marketers refuse to give higher commissions to their affiliates. They think that they’re losing a lot of amount when they do that. What they fail to see is that they can earn more even after paying higher commissions because affiliates will be more driven to market your products, thus, having more opportunity to generate more sales. More customers these affiliates drive to your site generally means more profit for you!
Drinking: Coca Cola/water
Thinking about: My fanfics
Watching: FullMetal Alchemist: Brotherhood
Reading: fanfiction, thinking about finishing HP6
Annoyed with: My mother and the dog and the cat
Kitsune no Tora is feeling: a little out of it, neutral
Hello hello~ It has been a while. D: I even got bitched at for not updating this, who would've thunk it? XD
Lesse... um, nothing really of importance HAPPENED in the past... however many weeks, as it is summer and I don't have much to do.
Well, I did get married. Sorta. XDDD
I am now Taylor's Tuesday wife~ Happened Monday. XD Let's see if I can find the convo... Here it is:
thoughtless77: LISA
Lisa: WUT
thoughtless77: I am getting enough spouses for each day of the week
thoughtless77: so
thoughtless77: *gets on one knee* Would you be my Tuesday?
thoughtless77: *shot*
Lisa: 8D
Lisa: OF COURSE I WILL BE YOUR TUESDAY <3
thoughtless77: 8D I'll make sure you won't regret it! *blomps(
thoughtless77: **
Lisa: I won't~ *blomps back* <3
"Blomp" was a typo for glomp that I made a while back, by the way. We tend to use it anyway. XD I decided we needed to have names for each other, like how Mima calls Taylor waifu and vice versa, so since Tuesday is "kayoubi" in Japanese we decided on kaifu. :3 Is cute~
...Otherwise, I can't really think of anything monumental or anything. XD;
I opened my own checking account about a week ago, so now I has a debit card. With that debit card, I opened a Paypal account, so I can shop online and stuffs. :3 But I didn't have a whole lot of money in the account since my old savings account is under my mother's name and I can't remove the money and close the account without her prescence (sucks majorly), I couldn't do much with it. But I got my last check from work recently, so I went and deposited that and put the money in the Paypal, aiming to go scour Ebay or something and buy myself a little something something. Unfortunately it seems it takes 3-5 days for the transfer to go through, so I have to wait now. ;_; I wanted to get FF7~ And mebbeh FF8, if I can afford that as well. I WANT MY CLOUD AND LEON FUFFF. 8D I'll have to look again when the transfer goes through. :/
When I went to deposit my check, I headed to Borders as well, looking for the 19th volume of FullMetal Alchemist. But they didn't have it. D8 It was supposed to be out already! Lazy bums. DX But it wasn't a total loss - I decided to get the seventh Harry Potter book, since they had it in paperback. (I avoided buying it when it first came out since the hardcover was like, $35. D: Rip off.) I figured I would finish/re-read the sixth one (I never finished it because I hated the book, but now that I've seen the movie I might as well just read it and get it over with) and finish the series. We have all the other books, might as well finish the collection. XP I'll get to reading that eventually.
Most of my days this summer consist of sleeping, reading fanfiction, talking to Taylor, talking on the forum, and writing. Or attempting to write. :P I have about... I dunno 4 ideas going? They're all Rune Factory 2 fanfiction too, haha. XD It's kinda surprising - I haven't touched the game in about a month, yet I'm coming up with a bunch of ideas. It seems to be my ongoing fandom as of now, not even Tengen Toppa Gurren Lagann managed to push it away for long. (Which is EPIC WIN by the way. KAMINA. LEERON. I LOVE THEM. <3 Simon is pretty epic too, especially when he gets older.) I'll list them~
Duplicity: Longfic that I'm currently posting as I write it. There are currently 2 chapters up, and I'm slowly working on the third. Pairing is Max/Ray~ <3 I'm a little stuck, though, but the idea just WOULDN'T LEAVE ME ALONE so I skipped past it and wrote a different scene. It includes a little plot twist for added fluff and angst. 8D I had to do a little bit of research (and no Taylor, the drink name is not a major part, although it is something I would like to have), which got me SUPER EXTRA EXCITED, so hopefully later tonight-ish or tomorrow morning/afternoon I'll manage to work out the rest in my head and write it down. What I wrote this morning when I first got up (putting a notebook and pen near my bed was a VERY GOOD IDEA) needs a lot of tweaking and adding to now that I've done my research, but I'm happy with what I got down overall.
So far it's not garnering as much interest as my Barrett/Kyle or Jake oneshots, but that's to be expected - Barrett and Jake are the top popular bachelors. There's like, NOTHING on Max at all, and... I think two fanfics (one of which is dedicated to me, lol) involving Ray that I know of. So sad, they're awesome characters. D:
Lifeless: Longfic that I got the idea for A LONG TIME AGO, and started writing A LONG TIME AGO, but it got pushed to the side by little oneshot ideas and Duplicity, which is a lot less involved than this will be. It will be an extremely long fic (at least by my standards, which is somewhere around 30 chapters), with the pairing being Jake/Kyle. I plan on writing the ENTIRE THING (or at least 80% of it) before I begin posting, so it got pushed to the side when Duplicity came along. But I really love the pairing, so it WILL GET DONE. Eventually. <3 It's a lot more difficult of a pair to put together than pretty much any other one, because of Jake's inherent hate of humans, so it's going to be more work. But I don't mind~ I already have a rough outline and a lot of things going, it's juet GETTING IT GOING that is the hard part. the first chapter is written (took me 3 different starts to get one I liked) and the second chapter is started (but I started over at over 1,000 words because I didn't like it, so it's down to like, 300). I've got a starting block, it seems, which probably means that until my oneshot ideas get pushed away/written and Duplicity is finished, it won't get done. My original ETA was late August, but even that is looking a little too soon. XD;;
Sweet Thing: Oneshot, Barrett/Kyle. Pretty much going to be PWP yaoi lemon, but it's not totally hopeless - it takes a long time before getting to the sex. XP As for the premise, just imagine a hot day and melty ice cream. ;3 *shot* I got it JUST STARTED on either Monday or Tuesday (can't remember lol), so that might be a little while, since Duplicity keeps SCREAMING AT ME "GET ME DONE GET ME DONE WRITE MEEEEEEEEEEEEEEE." XD;;
Untitled: Undefinte length, college AU. Yaoi lemon, of course~ Everyone will be involved at some point, but it'll center around Kyle, Barrett, Jake, Max, Ray, Rosalind, and mebbeh one other bachelorette, I dunno. XD I love the RF2 bachelors a LOT, it seems. XP Main pair will be Barrett/Kyle, and side pairs will probably arise, along with some love triangles. :3 And probably some kink. XD; I still haven't completely developed the idea or written anything - it will probably end up as one fic, but each chapter could stand on its own and doesn't follow a specific defined plot overall - basically a series of oneshots, all with the same premise and setting. We'll see how it goes.
Untitled: For some reason, I REALLY WANT TO torture myself and attempt a 100 themes. I DUNNO WHY, but I do. XD So I've been looking for lists that would fit the series (although I could do AUs for the ones that don't fit into the premise of the game). I found one that I like and bookmarked it, but I haven't fully decided to do it yet. I'll do it when the urge gets too great or I finish Duplicity/Lifeless, we'll see. It depends on if I want to distract myself because I get stuck or something, that seems to be helping moderately with Dupliciity right now.
....That's all I can think of right now. XD There's some old half-baked oneshots saved on my computer as well - almost all abandonded ideas for The Village Square's contest - so if I feel the need I might try and fix/finish those eventually as well.
At this rate, I'm going to have a loooooot of RF fanfics.... XD;; With RF3 coming out either at the end of the year or beginning of next year, that'll probably grow even more. XD ARGH ILU RUNE FACTORY <3
...That's all I can think of to talk about for right now, so goodnight, digital abyss. <3
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