Beauty pageants are not dead. They are back, stronger than ever. The controversy surrounding them has subsided, and the darkness has dissipated in the dawn of a new online reality. Talent shows breed web communities and beauty pageants can really amplify corporate social media initiatives.
The Search For Miss Teen Canada - World is the first to adopt social media into the very core of its existence and become in one sense,
a digital beauty pageant. Right now fifty two teenage girls from across Canada are blogging about their preparations to come to Toronto and compete in person at the John Bassett Theatre in the Metro Toronto Convention Centre on Saturday July 25th 2009.
The contestant blog army is a very potent weapon that pageant organizers can use to
1) advertise their website and related events
2) promote spoonsors and charity as they communicate with the public in a whole new way.
This year, for the first time in history, all of the Miss Teen Canada finalists, selected from all over Canada,
are blogging about their experience at the pageant on their own On Sugar blogs. Anyone can go and read these free blogs, and you will find links to them in the contestant profiles on the MTC-W website under the tab marked,
MTC-W Finalists.
Here are some of the contestant's blogs:
http://kylawills.onsugar.com/
http://wendyhuang.onsugar.com
http://karmenguillas.onsugar.com
http://oliviawolter.onsugar.com
http://cassandratracy.onsugar.com/
http://taylorstronski.onsugar.com/
http://genevievejones.onsugar.com
http://annissacheyne.onsugar.com/
http://chelsaedurocher.onsugar.com/
http://sarahstriga.onsugar.com/
http://azlynnyablonski.onsugar.com/
http://alexandrahanasz.onsugar.com/
http://jessicacatorc.onsugar.com/
http://genevievetucker.onsugar.com
http://taralynwolfe.onsugar.com
