Adidas signed an 11-year deal with the NBA on Tuesday, making the German athletic shoe company the official uniform and apparel provider for the league.
The company said the deal includes providing uniforms and other products for the WNBA and the NBA's development league starting with the 2006-07 season.
Adidas, a marketing partner with the NBA since 2002, said the deal came as a result of last year's acquisition of Reebok International Ltd., which had been the NBA's uniform and apparel provider since 2001.
The value of the deal wasn't immediately disclosed by adidas or the NBA, but shares of adidas were up more than 2.9 percent to over $208 in Frankfurt trading after it was announced.
Reebok will continue to be a global marketing partner of the NBA and will keep its ability to create NBA-branded footwear.
NBA commissioner David Stern said the agreement means adidas products will be "available to even more fans around the world, continuing our effort to expand the league's accessibility to anywhere fans can dribble a ball or watch a basketball game."