And that term is Zvengali.
Zvengali is actually a character from a story that was a hypnotist....Which story? No clue.
I found the information towards the bottom of this page
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ttp://www.guardian.co.tt/archives/2006-02-07/features5.html the passage is:
“Zvengali was actually a character from a novel I read once,” he explained. “He was a hypnotist, but his name eventually became an adjective for anyone with powers of persuasion.
Nevermind, i found the book.
Svengali's Web by George du Maurier
Blurb about the book:
Svengali, the malevolent hypnotist in a sensationally successful novel published by George du Maurier in 1894, became such a well-known character in the culture of the period that his name entered the dictionary as one...