I could be wrong.

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televisionman

I could be wrong.

I saw last night that NBC is moving 'Scrubs' back an hour, so that it will now be shown at 8:30 on Thursdays. Additionally, they have moved '30 Rock' to 9:30, basically switching the time slot of each show.

Now, if I remember correctly, moving a show back an entire hour is a sure-fire way to lose a good portion of its audience. I know they did it halfway through the second season of Carnivale, and, well, that also turned out to be the last season. I also think that moving a show up an entire hour is often used as means to boost ratings.

So, this makes me wonder: did NBC move Scrubs up in the line-up because it was doing poorly? It's a popular show that's well into its 7th season, so it's clearly profitable. Maybe it's not doing as well as usual, so they network wants to rectify that by putting it on a little earlier? If so, then they're doing it at the expense of 30 Rock, which has only been running for about a season and a half. It's also critically acclaimed, which probably means it doesn't do so well ratings-wise.

Is that right? Do I have this completely backwards?

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lifeisastage on

Re: I could be wrong.

I don't know, it seems that if they would want to do a ratings boost, they would ignore Scrubs, since this is (as far as I've heard) the last season. Why would they sacrifice another possible money-maker to boost the last few episodes?

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chocokat on

Re: I could be wrong.

ABC bought the rights to make another season, I think. And NBC bought the rights to make a season after that.

I remember when there was some big conflict because Boy Meets World got changed to a later time, and it lost a lot of viewers. Maybe they're just trying to appeal to a different age group?

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shepstep on

Re: I could be wrong.

It may have to do with the fact that 30 rock is doing really well, and so they're moving it into the later time spot to better compete with Lost. (The 9-10 thursday night show on ABC).

Also, it could be that 30 Rock needs to be later for more "mature" audiences.

Or, you could be totally right.

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mshavisham on

Re: I could be wrong.

"30 Rock" has been doing really well...and "Scrubs" not so much. That's why they're switching it. There's been a lot of squabbling between Zach Braff and the network about the show...I'm pretty sure its ratings dropped off after it came back from hiatus and the fact that it's supposed to have had its last season at least twice now is causing viewers to drop like flies.

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televisionman on

Re: I could be wrong.

That's interesting! I didn't know that Braff and the network had been having trouble. I guess it makes sense, with all that stuff about them maybe doing another season on ABC, but I had never thought about it.

I'm also surprised to hear that 30 Rock has been doing well as far as ratings go. I watched it last night, and found it to be intelligently written, well-cast, and actually really funny. So I assumed it was on the way out.

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mshavisham on

Re: I could be wrong.

I think that "30 Rock" is actually surprisingly doing well, even though it's well written, critically acclaimed, and a good show, etc...it's gotten a lot of buzz via magazines and the Emmys and blah blah blah...

"Scrubs," on the other hand, has sort of jumped the shark in popular opinion, as far as I can gather from gossip blogs and whatnot.

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televisionman on

Re: I could be wrong.

Yeah, most shows that reach that seven-season mark usually 'jump the shark' at some point. Obviously, I still enjoy it, but it's definitely on the way out.