You can never tell which of these ideas is going to take off. This one seems fairly harmless - It is, of course, a non-traditional pryamid scheme. But, there are less than 700,000 people participating so there is still room at the top.
http://www.yuwie.com/r/17475/
Its, well, sort-of, social networking meets e-commerce. I think mindsay, myspace competion. Its about time friends, family, schoolmates, etc. get paid to send you silly sayings and photographs.
Take a look -
REF