Time to grab your 3-D glasses!
The first commercial going into half time will also be the very first 3-dimensional TV commercial in bowl history.
It's a 90 second trailer for the upcoming movie Monsters Versus Aliens. Another commercial for SoBe Lifewater will also air in 3-D.
"It's fun. It's unique, that's it. Everybody is going out trying to find the glasses," said Hank Sorrick of Pixel Lightening Productions, Inc. "You're definitely going to have the audience. Billions of people around the world watching the Super Bowl.
tv
